How To Buy Carpet And Save Money


Peter Tozer - Author

Peter Tozer - Carpet Consultant

Peter Tozer

Hi, this is Peter Tozer.

Congratulations! You are about to discover some tips and secrets that will change the way you buy carpet forever.

It's important for you to read every word of this letter.  It contains information that will drastically cut the cost of every carpet you buy and lead to £100's of savings.  It's time to stop wasting your money and find out how to make it go further - for your own real benefit.

Carpet Expert and Publisher








"How To Pay Less For Your Carpet – Or Your Money Back!"

Do you find carpet buying expensive and confusing?

Do you realise that, every time you buy a carpet, you’re paying too much for it.

Often you're sold the wrong quality for your needs with essential information hidden from you.

Brushed under the carpet, you could say!

But there are dozens of ways you could cut your costs to make your money go further.

Save Money.  Save Time.  Save Trouble.

Want to know how to buy carpet and pay less for it?

As a former owner of a large retail carpet warehouse, with over 37 years hands-on experience in the industry, I am well qualified to give advice on how to buy carpet and save money.

I know that with proper knowledge and the right advice you can avoid
over-paying for your next carpet and save yourself a lot of money.

With my carpet buying guide-book you can do just that.

'How To Buy Carpet And Save Money'

The aim of the book is to:

  • Stop You Wasting Your Money

  • Remove Confusion

  • Avoid Serious Disappointment

  • Prevent You From Being Ripped Off!

  • Reveal The ''Trade Secrets' That Give You A Big Advantage

I've taken years to learn all of this, but you can learn it in just a few minutes.

Tales of Poor Customer Care

As a carpet consultant I get to hear about some rather dodgy retail sales methods, as well as tales of indifferent customer care over defective carpet.

If only you knew how simple it is to buy carpet and save money - without being ripped off.

I can tell you how.

You don't need any special skills to get the best price for your next new carpet. 

All you need is some qualified guidance.

With easy how-to-do-it, simple to apply, detailed tips and advice.

First, though, I want to tell you about a problem that concerned me.

So much so, that I was compelled to ‘go public’ and reveal the safest way for you to buy the right carpet and avoid confusion while saving money...  all at the same time.

The Inexperienced Newly Wed

One afternoon a few years ago (when I ran my own retail carpet warehouse) a young woman called in to my showroom to buy carpet for her new home.

Let’s call her Sarah.

Sarah explained to me that she was recently married and had just received the keys to their first home.

Now she needed to furnish it, and she was on a carpet-buying mission.

She confessed that she really needed some help.

This was the first time in her life that she had bought a carpet, and she didn't have a clue where to start.

To her, it was like being in a foreign country, not speaking the language and without a guidebook - she was bewildered and didn’t know what to ask for, or how to choose.

In addition, she didn’t have a lot of money to spare; the house purchase, and all that goes with it, left her on a tight budget.

So, I had to keep the price down for her to save money.

At this point, I felt that I should explain the basics to Sarah, from scratch (give her a ‘mini course’ on carpet fibres and suitability) before she could even think about what colour and style to buy.

The Pushy Salesman

Then she told me that she had just come from a major retailer’s shop who was promoting carpet at huge discounts, but somehow she didn’t feel right about it. The salesperson had little product knowledge and was ‘pushy’ into the bargain.

When we compared her notes of the other shop’s prices to mine, on a like for like basis, I discovered that they had boosted the price advertised to be able to offer a massive discount.

My carpet was priced at £12.95 a square metre, the other shop had a price of £24.95 - on the very same product!

At the same time, she told me about all the extra costs they stuck on, that when added together made the total cost beyond her budget. To add insult to injury they also expected her to pay the whole bill up-front.

She told me that she left their shop irritated that the sales staff were less than competent, believing that she had been misled.

She was annoyed - to say the least!

Sarah eventually made her selection from my samples and paid me a deposit.

As she left my shop, she paused to thank me for helping her.

She was now happier and more confident about her purchase, much better off financially and better informed for the future.

“You should write a book,” she said. “I’d buy it."

And that got me thinking.

Yes, I should do it – but when would I find the time?

Stop Paying Too Much – It’s Criminal

Sarah had found out about a classic trade rip-off.

The retailer arrives at a selling price he wants for the carpet then sticks an extra whack on top (called an up-lift) often as much as 50% - sometimes by 100% or more.

So a carpet with a normal selling price of £15 square metre carpet becomes £30 a square meter.

Then it's advertised with a huge discount.

Some bargain that is - at double the original retail price!

And remember that the original price already had a retail profit margin built in to it.

Carpet remnants and part rolls
Carpet Remnant Bargains?

The Trading Standards Officer Called

I recall when a Trading Standards Office called in to see me on one of his routine visits and I raised the subject of this practice with him.

He said there was nothing that could be done about it.

He explained that the consumer has the freedom to shop around and accept a price that they feel comfortable with.

That might be so, but how does an unsuspecting consumer know what’s going on?

The flashy adverts in the papers are very cleverly presented to imply that the large discounts are a bargain.

Believe me, they’re not.

What’s important here is that you should pay a fair price, know what you want, and how to get it.

If you were a gardener, you would know how to buy plants that had a chance of surviving in your garden. If you were a car mechanic, you would know what to look for in a second hand car. If you were a builder, you would know the best place to go to pay trade price for bricks and sand.

So it follows that because you're not a carpet expert, how should you know how to buy a carpet?

When You Can't Live With It Anymore . . .

If you've read this far then I assume that you are thinking about buying a new carpet.

This will often be because your existing carpet is either grubby, worn out or just plain out of date.

You've decided that it's time for something new, fresh and fashionable.

A change of colour and a stylish texture is required to perk things up; to help you feel better about your surroundings.

So, naturally, your next move will be to visit your local carpet shop.

Now you need some help.

As a carpet buyer, about to spend a lot of money, it will help you to...

  • Understand how carpets are sold and have more control over your purchase.

  • Know a few basics about carpet, to give you a buying advantage.

  • Be aware of some of the problems to avoid buying a defective one.

  • Learn some of the ''Tricks of the Trade' to avoid being ripped off.

Carpet Buying Guide

When you enter a carpet showroom you’re faced with a confusing array of colours, styles, textures, fibres and prices.

Because you don’t buy carpet that often, it's easy to feel bewildered!

Buying Carpet - Carpet buying guideWouldn’t it be easier for you if you had a little knowledge before you entered the shop?  Nothing complicated, just basic.

Wouldn’t it also be re-assuring to know that the salesperson has your interests at heart . . . ?

. . . that they will give you the right advice and they are committed to finding the right product to match your needs?

Are they asking the right questions to provide you with the best outcome?

Consider that if they are on a commission to sell as much carpet to as they can, for their benefit, then you may not get the best deal for your needs.

Carpet Faults and Complaints

After selling my carpet warehouse, I became an independent carpet consultant.

As an experienced carpet specialist, I get instructions from major carpet companies to inspect problems in carpets.

My function is to visit consumers at home to diagnose faults and report on complaints about carpet quality.

 carpet pile shading?

Is this condition inevitable or avoidable?

So many of the inspections that I've made involve one condition in particular.

As a result there are a large number of disappointed and unhappy consumers.

It’s a problem that the carpet industry rejects, because the cause is not known and the cure not yet found.

And because no solution is known, the condition is dismissed by the trade as a ‘phenomenon’ and therefore considered not to be a manufacturing defect.   But there is a way to minimise your risk.

How To Safeguard Yourself

Now here comes the good part – for you.

If you buy a carpet made by manufacturers that care enough to give a guarantee with this type of complaint you can avoid disappointment.   Some may not issue a guarantee but they will support you if the issue arises.

In the book I reveal what you need to look out for and how to find the carpet manufacturers' brands that ensure you
don't suffer disapointment.

 fuzzy carpet pile

'Fuzzy' carpet surface


Has this efffect happened to your carpet?

It can be avoided when you have the knowledge and right advice.

Help is at hand with this book.

An experienced carpet retailer should know which carpets are suitable for your circumstances. 

They will be able to tell you what type of carpet is more suited to a bedroom than a lounge?

You can't be expected to know the answers but you can easily learn the essential basics to be prepared.

Carpet Buying is a Big Household Expense

Perhaps one of the largest cash spends you can make, alongside the top five, such as the family car; soft furnishings; a new kitchen and a new bathroom.

And because we walk on them they have to be durable and withstand harsh treatment.

  • Strained household budgets mean that you need to save money and get good value.

  • You will want the best carpet for your home that's fit for purpose.

  • You need a carpet that will perform and won’t be a waste of your money.

  • You want reassurance and a guarantee from the supplier.

  • You want qualified help and advice to achieve all this - at a sensible price.

  • You also need this information to be able to apply it to all future purchases – at no extra cost.

  • You want to prevent future problems occurring and to resolve them without distress.

I've  assembled my knowledge in one book for you to gain a big buying advantage.

It's unique and aimed at helping you to pay less, save time and disappointment.

The Ongoing Recession Means You Need to Make Savings

With the recession and inflation biting into everyone's budget (when earnings and savings are being squeezed and money is tight) more than ever before you need to know how to pay the least possible for everything.Recession Bites Deeper

If it's not possible to earn any extra then you have to start paying less to preserve the hard-earned cash you do have.

It may be that you don’t buy carpet that often, but when you do it makes sense to cut back on unnecessary spending.

Just consider what you could do with the money you save.

When it comes to buying carpet, I can help you to do this.

What's In The Book?

This book is a practical guide to help you make a carpet selection and purchase, with dozens of  tips to make your money go further.

It’s based on decades of experience and hard-earned knowledge.

You'll find tips and secrets which are next to impossible to find elsewhere.

Golden nuggets which come from years and years of hands-on experience.

Information that you won't track down with internet searches... or visits to the library!

You'll find 20 chapters packed with every detail you'll ever need to know about carpets - and how to pay much less for them: you're guaranteed to benefit from the masses of insider secrets crammed into its 167 pages.

Here's a list of the chapters you'll find inside:

Table of Contents:

Introduction - Carpet Know How, Selection & Savings

1   How the Trade Works

2   How to Get the Best Price

3   Tricks of the Trade

4   Understanding Carpet Types

5   Carpet Fibre Selection

6   How Carpet is Made

7   Carpet Styles

8   Choosing Your Carpet

9   Choosing Underlay

10   Under Floor Heating
11   Carpet Installation
12   Carpets and Health
13   Taking Care of Your Carpet

14   Carpet Troubleshooter

15   Guarantees and Your Rights

16   Carpet on the Internet

17   Calculate and Convert
18   Carpet Terms

19   Summary of 42 Cash Saving Tips and Advice

20   Checklists

Here's what you'll learn with your copy of  ‘How To Buy Carpet and Save Money’ -

 Discover the one tip alone that is worth more to you than the price of the book. Simple and effective.

• How to tell if you are getting the best possible price, and then go on to get an even better deal.

 Find out how to check online for the best prices in your area between several retailers - without leaving your home, or spending any money to do it.

• Uncover 13 ‘Tricks of the Trade’ that are designed to relieve you of your hard-earned cash and can leave paying far too much for your carpet.

 Learn how to negotiate a better price on your carpet purchase, easily and without pressure, in a way that benefits both you and the retailer.

• How to make sure that the advertised price is genuine rather than inflated in a way that sucks you in, and tricks you into paying too much.

 Discover how carpet is made so you'll know which type is suitable for you and fit for purpose.

• Discover the single most unattractive and potentially costly carpet defect that some manufacturers will leave you to live with - without any compensation. Find out how to reduce your risk.

 Use one simple tactic to safeguard your purchase, remove all the risk and prevent a substantial loss of money, should things go badly wrong.

• How to avoid conflict with your carpet fitter, and reduce the cost of fitting.

 How asking just one question that will save you money on your underlay costs to avoid you being overcharged.

And much more.

Insider Secrets

This book is entirely EFFECTIVE. 

It's packed with  42 'Insider Tips’ aimed at slashing your carpet costs.

Avoid disappointment and learn how to save money. . .

Find out how to Pay Less - time after time.

 How To Buy Carpet And Save Money

Indispensable Insider Secrets For a Fraction of Their Value

As an independent consultant, my time is currently worth £75 an hour, plus my travel expenses.

There's a lifetime of know-how worth thousands of £'s (or $'s) to you in this book. 

And its price is equal to just one square metre of a quality heavy domestic carpet.

The discount you could make on your first carpet purchase will easily recover its cost.

Just one or two tips from the book will help you make your money back!

How Much Does It Cost?

I'll be open with you.

I'm revealing everything I've learned over the past 37 years as I developed my career.

I was inspired to write this guide because of the bad experiences of just three consumers. I know there are hundreds more like them and I am encouraged to help prevent the same things happening to you.

I strongly believe, and promise, that you cannot fail to save money.


1. Immediate Download

If you were to pay an advisor, interior designer, attend a seminar or subscribe to a series of monthly newsletters, it could cost you as much as £100 - or more.

This is a BIG book, with a small price.

I want to make ‘How to Buy Carpet and Save Money’ affordable for anyone about to buy a new carpet.

As a Special Limited Offer, I am making this Guide Book available
as a download (currently valued at £27.00) for a limited time only
 at the special Introductory Download price of only

Saving You £10.00!

Instant Download

Download It Now

I recommend that you take advantage right now, while the price is this low.

Go ahead and download your copy today, before the price goes up.

How To Buy Carpet And Save Money 

 Get your
Reduced Price
 copy now.

‘How to Buy Carpet and Save Money’

297 x 210 mm (11.69" x 8.27")

20 Chapters

167 Pages

13 'Tricks of the Trade' exposed

42 'Insider' Tips and Secrets

4 Practical Checklists

6 Reference Tables

85 Full Colour Photos

7 Full Colour Diagrams


2. Printed and Bound Book

If you would prefer a bound copy then go ahead and reserve your copy now.

With my current consultation fee standing at £75 an hour this is a superb way to get real value for money from a hard copy book and a great way for me to help you too.

By sending for your copy of  ‘How To Buy Carpet And Save Money’, you’ll have all the facts you need always at your fingertips.

As a Special Launch Offer, I am making the Printed version of this
 NEW Guide Book available (currently valued at £37.50) for a limited time only
at the special low Introductory Price of only
£27.00(post & packing £2.75)

Saving You £10!

Printed Book By Post

Buy It Now


I recommend that you take advantage now while the price is discounted -  order your copy today, before the price goes up.

Your Download Is Fully Protected By My
Unconditional, 100% 30 Day
Zero Risk Guarantee

The exceptional value of this material is worth many times more, considering the potential time and cash savings you’ll make buying your next carpet.

I promise that you will be amazed and delighted at what you are about to learn.

I’m so confident about the tremendous value you'll find inside the book that I am more than happy to offer a

30 Day 'No Questions Asked' Money Back Guarantee!

If you’re really serious about saving money this is the book that will do it for you.


30 Day Money Back Guarantee
30-Day Money Back Guarantee

I'm so confident that you will benefit from this
NEW Guidebook that I am giving you a
30 Day Money Back Guarantee
on the download version!

I want you to be 100% satisfied - or your money back. If you're not totally satisfied with
'How To Buy Carpet and Save Money'
please contact me to return it within 30 days for
a full refund - 'No Questions Asked'.

Peter Tozer
Carpet Consultant

By doing this, I am making sure that
 you don't have to risk a single penny when buying the book.

Simply click on the 'Buy it Now' Instant Download button below to get INSTANT access to everything described on this page, and much more.

(NOTE: This guarantee only applies to download purchases made through this web site.)


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You have 30 days to try the download version of  ‘How to Buy Carpet and Save Money’ and make use of all its powerful secrets.

Make yourself a list the tips and note the tricks that are often used on you by carpet retailers.

Buy your first carpet.

Test the information given... see exactly how much money you can save.

If you're not 100% convinced after 30 days, just let me know.

Why wait any longer when the answers are waiting here for you? 

The cost of this book is peanuts compared to the money you save.

Once you have it you can rest easy knowing that if for any reason (or no reason at all) you’re not happy with the quality of  information, I will refund every penny you paid.

Now I could not be any fairer than that.

Two Easy Ways to Get Back The Cost of Your Guide Book

Just to give you a little taster, here's an example (using two simple tips) of how it's possible, with very little effort, to get the cost of your book back. 

Try this...

You will find that most of the larger retailers will charge
 you for the delivery of your carpet.

The latest I have seen is £35.

Use the following tips to avoid paying the charge.

They should easily cover the download cost of this guidebook alone.

 Save money on carpet by collecting your own carpet
Collect your carpet and save money!

Tactic 1

When you enquire about your carpet, ask the salesperson the cost of delivery.

You could use it as a bargaining point – drop the charge and you’ll place the order.

If they try to enforce the charge, tell them you'll look elsewhere if they don't agree.

Remember, the way retail trade is at present, they need the business - so losing a sale for the price of delivery is a negotiable option.

The retailer can afford to make this concession to you.

Tactic 2

If that doesn't work for you, then try this...

Arrange to collect the carpet yourself, if you can, and ask to have the delivery charge knocked off.

Alternatively...  Get your own fitter, privately.

Find one listed in the Yellow Pages or ask a member of family, a friend or a neighbour if they know of a good one.

Or use Google to search online under ' NICF carpet fitters' in your area.

If a carpet fitter comes recommended and has a good reputation, then you will have a good contact.

They will also be pleased to add you to their list of customers.

Ask the fitter for a price to fit the carpet.

At the same time, ask them if they will collect it from the shop for you.

As a gesture of goodwill, most fitters will say yes, and charge you nothing for it.

There you have it - two ways of saving £35.

 The download cost of the guide covered - easily.

The hard copy cost more than covered.

And you have yet to uncover all of the other 42 money saving carpet tips to help you make further savings – every time you buy a carpet.

Just a Few Minutes to Learn All I Know

I mentioned earlier of the experiences of carpet consumers that caused me to reflect on my past experience and the wealth of knowledge I had acquired.

In particular just three unsuspecting consumers inspired and prompted me to share my knowledge for your benefit.

Now you don't have to waste your time or money learning by trial or error.

I know how wearisome that can be!

And it's highly unlikely that any one in the trade is going to reveal this information to you - ever.

I look forward to sharing some of my strongest secrets with you... the simplest and easiest ways to start saving money and avoiding the frustration of a disappointing carpet purchase.

The best thing you could do for your home budget is to take action now, while this is fresh on your mind. 

Act now to secure your copy of the book that pays for itself!

To your massive savings,

Peter Tozer - Author

Peter Tozer
Carpet Consultant

PS: If you’re serious about saving money and never want to pay over the odds again, I urge you to get your copy right now. Why waste any more of your hard-earned money by overlooking this information.

PPS: There is absolutely no risk with this. Your investment in this book is covered by my 30 Day 'No Questions Asked' Money Back Guarantee by downloading via this site – so you have nothing to lose, and everything to gain. Get your own instant download copy here and now for only £17.00 -- quickly, before the introductory launch offer ends.

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Save Money. Save Time. Save Trouble.